Prestige

Immediately¹
Tightening effect +22%²
The skin barrier is strengthened by 16%³
Skin is more radiant +30%²
Women notice: skin texture is smoother +52%⁴

After one month of use¹
Wrinkles are visibly diminished -51%²
Skin is plumper +46%²

Women notice that:
Skin looks restructured +60%⁵
Skin is more radiant +71%⁵

After two months of use¹
Skin seems lifted +76%²
Skin is denser +71%²
Contours are visibly redefined +73%⁵

In 8 weeks, skin looks 6 years younger⁶.

¹ Results obtained for Dior Prestige La Crème texture essentielle.
² Clinical assessment by a dermatologist of 32 women.
³ Instrumental test after 6 hours on 30 women.
⁴ Self-scoring by 32 women.
⁵ Clinical assessment by a dermatologist of 33 women.
⁶ Clinical assessment by a dermatologist and analysis by modeling, on 47 women.

A REVOLUTIONARY
SCIENTIFIC FIELD:
AGE REVERSE

The technology at the heart of Intensive Repairing Creme is part of a new paradigm mobilizing the most talented scientists in the world: AGE REVERSE.

For 20 years, Dior Prestige has been a pioneer in the field of inflamm’aging in order to decelerate the aging process induced by external aggressions. For the first time¹, Dior science has managed to demonstrate that it is now possible not only to slow down the impact of aging but also to reverse it in the 3 levels of the skin.

¹ At Dior.

TARGETING YOUTH BIOMARKERS
TO REVERSE THE VISIBLE SIGNS OF AGING

Although chronological age is defined since birth, lifestyle can modify and increase the skin’s biological age, which is characterized by an alteration of biomarkers, the true indicators of the state of cutaneous youthfulness (collagen, hyaluronic acid, aquaporins, etc.).

Recent discoveries about the science of aging have demonstrated that is now possible to reverse this biological age, by bringing the skin back to a younger structural and functional state.

Reversing the biological age depends on 2 sine qua non conditions:
- A sufficiently powerful biological effectiveness to act on biomarkers to the point of bringing them back to a state of youthfulness
- A sufficiently broad spectrum of action to act simultaneously on all of these biomarkers

THE INTENSIVE REPAIRING CREME

THE NEW ANTI-AGING FRONTIER

Stemming from a rose with extraordinary self-regeneration power and inspired by the latest discoveries in regenerative medicine, Dior Prestige La Crème, infused with Rosapeptide capable of reconstructing the structure and characteristics of younger skin in every level, visibly reverses the signs of aging.

A REPARING ACTION
IN 3 LEVELS OF THE SKIN
FOR EFFECTIVE
REJUVENATION THAT CAN BE SEEN

Infused with Rosapeptide, the Intensive Repairing Creme marks a new anti-aging frontier and the entrance of Dior Prestige into the field of AGE REVERSE.

The unique molecular spectrum of Rosapeptide acts simultaneously and broadly on 8 youth biomarkers [lipids, ceramides, loricrin, aquaporins 3, Ki67 (proliferation), collagen I, collagen VII and hyaluronic acid]. Its biological effectiveness enables these biomarkers to be returned to their state of youthfulness in the 3 levels of the skin.¹.

¹ In vitro tests on ingredients.

A SENSORIAL GEM
DESIGNED FOR EFFECTIVENESS
AND ENJOYMENT

The advanced technology encapsulated in the Intensive Repairing Creme is equaled only by its extreme sensory aspect; together they convey the quintessence of Dior Prestige expertise.

A feat of formulation

Infused in a formula composed of 94%¹ natural-origin ingredients, the Intensive Repairing Creme’s light, velvety texture needed meticulous crafting by the Dior master-formulators, requiring six fundamental steps and six different temperatures.
This process enabled optimum fusion of the different materials for a unique² silky feel in perfect affinity with the skin’s pH, and 8-hour diffusion at the heart of the skin³.

The formula contains a patented⁴ Sub-filler technology that was developed to capture and maintain water at the heart of the skin. Brimming from within, skin is immediately and visibly denser and plumper.

Beyond its exceptional sensory aspect, the Intensive Repairing Creme’s signature fragrance has been designed to deliver a relaxing sensation.

Studies carried out by neuroscience experts demonstrated a positive emotional response. The instant pleasure progressively triggers a state of deep relaxation.

¹ Dior Prestige La Crème texture essentielle, formula composed of 94% natural-origin ingredients. Dior Prestige La Crème texture riche, formula composed of 92% natural-origin ingredients. Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 6% of ingredients contribute to the formula’s performance, sensory appeal and stability.
² At Dior.
³ Ex vivo test on formula’s absorption.
⁴ Patent pending, FR2113303.

COMMITMENT
TO SUSTAINABLE
AND RESPONSIBLE LUXURY

Faithful to its convictions as a French cosmetics House, Dior is committed to leaving only beauty as a legacy.

An eco-designed
object of desire

The stamp of Dior history
The iconic curves of the Intensive Repairing Creme have been reinvented.
For the first time in the history of Dior skincare, the compass rose adds the finishing touch to the jar with its inimitable stamp. This Dior emblem laden with meaning carries a threefold symbolism:
The compass rose is a direct analogy for the wild rose, the ancestor of the Rose de Granville, shaped by the maritime winds. It also evokes the Villa Les Rhumbs, where it adorns the floor and atrium. Lastly, it represents the symbol of a compass, which guided sailors in the past and which now shows women the way towards eternal youth.

A major optimization of the product weight
The Intensive Repairing Creme has been redesigned in a global eco-design approach. The weight of the entire product has been reduced by 20% thanks to a streamlined design and a glass weight which is 32% lighter. The refill also follows in this dynamic with its total weight reduced by 48%.

A progressive transition to greener materials
The use of recycled and technically recyclable materials was a priority during product development, as glass and cardboard represent 83% of the entire packaging. Changing from hot-stamped gold metallic marking to black organic ink-based printing optimizes the recyclability of the glass jars, while limiting the impact of the printing process. Meanwhile, the La Crème box is composed of 100% recycled cardboard and FSC^TMpaper.
The paper leaflet has been removed and replaced by a QR Code.

A more virtuous refill system
For this new launch, the refill system has been optimized and minimized to the extreme.
It thereby enables the CO₂ footprint to be reduced by almost 50% from the first refill, and by more than 70% from the third, when compared to the purchase of the entire product. This approach is part of the trajectory of Dior’s commitment to reduce greenhouse gas emissions.